Daniel Simons is head of the Visual Cognition Laboratory at the University of Illinois. His research explores the ways in which our beliefs and intuitions about the workings of our own minds are often mistaken and why that matters. He is best known for his experiments revealing striking failures of perception and the limits of visual awareness. His research is exhibited in science museums worldwide and his writing has been published in many newspapers and magazines, including The New York Times, The Los Angeles Times, and The Chicago Tribune. He recently co-authored the book, “The Invisible Gorilla, and Other Ways Our Intuitions Deceive Us” (Crown, 2010).